The VOW discussion has focused on rules and politics. But what are the business opportunities for brokers and MLS organizations that leverage VOWs? Three leaders share how you can use a VOW implementation to drive more business and learn more about your customers.
Bill Chee, President, Prudential Locations
Kathy Condon, President & CEO, MLS PIN
Ira Luntz, Executive VP and COO, ListingBook.com, President, Real Estate Information Professionals Association
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