Century 21 Real Estate LLC this week announced an agreement that will enhance property information that the company’s franchisees supply to real estate search site Realtor.com.
The "Gold Standard Partnership" subsidizes the cost of listing enhancements for its franchise owners.
Enhancements include: a photo gallery of up to 25 large property images; detailed neighborhood information; open-house alerts; the capability to feature full-motion videos and virtual tours; multiple lead forms; and reports on consumer traffic to each property.
The advertising deal "underscores our transition from national television advertising to national online advertising," said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC, in a statement. Inman News reported in January that Century 21 was eliminating national TV ads in favor of online ads (see story).
The company reported that it is generating 20 percent more leads for its agents via online advertising vs. TV ads. The Century 21 franchise network, a part of Realogy Corp., includes about 8,500 broker offices in 64 nations and territories. Realtor.com is operated by Move Inc.
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