Inman

Searching beyond the ZIP code

Onboard Informatics this month announced a "Lifestyle Listings Engine" that is intended to assist clients with real estate searches that go beyond the traditional search paradigm of ZIP codes and the number of bedrooms and bathrooms.

"Let your users search for the best school system within their budget. Let your customers find homes in towns with a great nightlife, find neighbors they would get along with or a house within 20 minutes of their work," Onboard states in an announcement about its search platform.

Unveiled at the Real Estate Connect conference in New York City last week, Onboard’s new listing tool draws from the company’s collection of community information.

The Lifestyle Listings Engine can be tailored to display for-sale property listings via data-sharing agreements by brokers, in compliance with Internet Data Exchange (IDX) or new Virtual Office Web site (VOW) rules.

Users can choose to conduct real estate searches based on school system ratings, commute time, amenities and neighborhood information.

Marc Siden, Onboard CEO, said in a statement that the new offering layers on "a search logic that takes human preferences into account," billing it as "the first search engine that works the way the human mind does."

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