Fidelity National Financial Inc. is offering a new public face for multiple listing services, in the form of customized online property-search portals. The company’s Cyberhomes MLS Portal allows MLSs to customize and brand public-search sites that are powered by frequent updates of MLS-supplied information.
The sites are integrated with a Cyberhomes ad network and can generate revenue from national, regional and local advertisers who contract with Cyberhomes Media Group and advertisers who contract directly with the MLS. In addition to property information, the portals can provide market statistics and local school reports. The portals are also available to brokers and real estate franchise companies.
SoCalMLS, the largest MLS in California with about 55,000 members, is the first adopter of the Cyberhomes public-facing MLS portal. The sites are intended to direct leads to real estate professionals. SoCalMLS CEO Russ Bergeron said in a statement that within a few months of launching the MLS portal "our members are now receiving thousands of quality leads per month," and the site draws about 200,000 unique monthly visitors.
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