Company name: MyNewPlace.
Company headquarters: San Francisco.
Number of offices: One.
Web site: mynewplace.com.
Contact information: 425 Bush St., Suite 200, San Francisco, CA 94108, (800) 689-5388, fax (415) 538-0806. Sales inquiries: novacancy@mynewplace.com. Client services for renters: consumercare@mynewplace.com. Client services for apartment managers: clientservices@mynewplace.com.
Company description/overview:
MyNewPlace provides the multifamily marketing professional with tools to fill vacancies — its MyNewPlace.com Web site is a fast-growing consumer search site for apartment rentals.
Launch date: May 2006.
Current number of employees: 63.
Total funding to date: $20 million.
Sources of funding: Venture capital: Trinity Ventures, Split Rock Partners, Sutter Hill Ventures, Industry investors UDR, Essex Property Trust, Marcus & Millichap, ConAm, The Lane Co., Cowboy Properties.
Management team: John Helm, founder and CEO; Kenneth Cluff, co-founder and vice president of technology; Amanda Cann, vice president of sales; Mark Moran, vice president of marketing and business development; Bobby Niers, director of operations.
Little-known fact about the origins of the company: MyNewPlace was founded by John Helm, the founding CEO of AllApartments/SpringStreet.
One of the first ILSs, AllApartments/SpringStreet became a top apartment rental and relocation site on the Internet before its sale to Homestore in 1999. Homestore, now Move Inc., operates popular real estate for-sale search site Realtor.com.
Average unique Web visitors per month: 2 million.
Who are your customers: Multifamily marketing professionals.
Revenue model: Pay per qualified lead and subscription.
Profitable yet? The company does not publicly disclose financial performance.
Geographic areas served: Nationwide.
Expansion plans/timeline: Not available.
What is unique about your business model? MyNewPlace offers a choice between pay per lead or subscription for those companies listing rental properties at the site.
What’s unique or interesting about your office? We’re located one floor up from a Subway sandwich shop — we smell freshly baked bread all day long.
Unique office traditions/rituals: Companywide office luncheons and "The Ugly Christmas Sweater Contest."
Employees’ favorite nearby hangout: The Irish Bank.
News articles:
Zillow, MyNewPlace climb Web rankings
Connect SF2008 – Super Size Search (Inman News premium members only)
Kids, startups, moving a bad mix
MyNewPlace gets $12 million from investors
MyNewPlace for apartment searches
Click here to view more Tech Profile articles.
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