Inman

Agent uses video to move properties

Douglas Heddings, a senior vice president with Prudential Douglas Elliman and founder of TrueGotham.com, has been using video to set apart his listings in the marketplace with great success. Heddings says that video has helped him land listings as sellers become convinced of the marketing tool. In this segment, he explains in more detail how he’s been using video with listings and in other types of marketing.