Real estate search portal Homes.com has entered into an agreement to feed agent- and broker-entered property information to real estate site Zillow.com.
The announcement marks the latest in a series of distribution deals for both sites. In February, for example, real estate brokerage and franchise giant Realogy Corp. announced that it would supply about 800,000 active property listings for display at Zillow.com, and earlier this month real estate brokerage company Weichert, Realtors announced that it will share about 40,000 property listings for display at Homes.com.
An estimated 1.6 million property listings are displayed at Homes.com, while Zillow.com has about 2.1 million homes for sale.
Such deals are gaining steam in the real estate industry as real estate professionals and companies seek to tap into the massive real estate audience online while finding cost-effective ways to market properties and services. Homes.com has earlier entered into real estate distribution agreements with Vast, Google Base, Oodle.com, HarmonHomes.com, Trulia.com, Propbot.com, Yahoo Real Estate and Bargain Network.
Homes.com is a part of Norfolk, Va.-based Dominion Enterprises, a company that publishes about 500 paid and free magazine titles in the real estate, automotive, employment and travel sectors. Dominion’s dozens of Web sites, which also include ForRent.com and Traderonline.com, draw an estimated 12.5 million unique visitors per month.
Jason Doyle, vice president of Homes.com, said in a statement that the partnership is part of an effort to provide its agent and broker customers with a way to market listings to multiple consumer destinations from one site.
***
What’s your opinion? Leave your comments below or send a letter to the editor.
