Video search company ClipBlast said it will begin indexing all current and future real estate video content from MLBroadcast, a marketing service for real estate listings.
The move comes at a time when real estate agents seek all the exposure they can get for property listings in slow markets, and also when many are shifting more marketing dollars from print to online.
Online advertising in real estate is expected to grow more than 12 percent this year with ad dollars surpassing that of traditional advertising channels by 2010, according to research from Borrell Associates.
"ClipBlast’s index will increase the distribution of our video content exponentially," said Michael Price, president of MLBroadcast. "That’s particularly important when faced with challenging market conditions."
MLBroadcast enables real estate professionals to produce, syndicate and broadcast video content. Through a syndication method know as video podcasting, the company adds the appropriate data to the listing and then submits the podcast to a network of video directories that use the standardized data format to display the channel and its individual videos.
The company also submits individual videos and the data associated with them to popular video portals, including ClipBlast.
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