Move Inc. today announced the launch of several enhancements at the Realtor.com property-search site, including the addition of neighborhood information and the ability for Realtors to post up to 25 photos per listing and embed video content at the site.
Realtors who pay to enhance property information displayed at Realtor.com now have the option to upload up to 25 property images, compared to a previous maximum of six for enhanced listings. These photos can be automatically pulled from multiple listing service feeds or submitted directly by listing agents, Move announced.
Consumers can access the photos by clicking a “Photo Gallery” tab at the top of the listing detail page.
A “Neighborhood Information” tab has also been added that allows consumers to view neighborhood demographics, schools, religious centers and businesses. The neighborhood information also includes charts and maps.
Another new feature, Home Tours via Video, allows Realtors to upload property videos to the site. Consumers can notify their friends or relatives about specific videos by clicking on Web links at the site.
Realtor.com also now features an “Open House” button on the search results page, listing detail page and map-search pages that allows Realtors to enter a schedule for open house dates and display those dates with a property listing.
“These pages list open house events that appear within 15 minutes of being posted and provide information such as date, time and location, as well as agent contact information so house hunters can easily contact agents with questions.”
Another new feature adds “New!” and “New This Week!” labels to search results pages and listing detail pages at the site. A listing is displayed as “New!” when it first appears on Realtor.com, and after the first day the notation changes to “New This Week!” and is removed on the seventh day, Move announced.
Move Inc. operates Realtor.com through an agreement with the National Association of Realtors trade group.
Move Inc.’s stock price (NASDAQ: MOVE) has been struggling in recent weeks, closing at a two-year low of $2.58 per share on Wednesday. The last time the stock price had dropped that low was on Aug. 4, 2005, when it closed at $2.56 per share.
Earlier this month, the company reported a $3.5 million loss in net income applicable to common stockholders for the second quarter.
