Realogy Corp., the largest real estate company in the United States, today announced a marketing agreement with Yahoo! Inc. in which it will distribute property listings from its four residential franchise networks to Yahoo!’s real estate site.
This latest agreement pertains to listings that appear on the CENTURY 21, Coldwell Banker, ERA and Sotheby’s International Realty brand Web sites, and is an extension of Realogy’s overall online listings distribution strategy, first announced in March 2007. Sellers will get additional marketing exposure for their properties while enhancing the consumer real estate search experience, according to the announcement.
“Our listings distribution initiative aligns effective marketing strategy with online consumer behavior,” Alex Perriello, president and CEO of the Realogy Franchise Group, said in a statement. “Eighty percent of all real estate searches begin online, and Yahoo! Real Estate offers powerful search and information tools for consumers. In addition to aggregating listings on our respective brand Web sites, we will continue to syndicate our property listings with the most highly trafficked online search engines and the most relevant Web sites used by today’s home buyers and sellers.”
In addition to the Yahoo! agreement, Realogy will also begin distributing listings to a niche real estate properties search site, LakeHomesUSA.com. Through the Realogy listings hosted on Yahoo!, LakeHomesUSA.com and other sites, consumers will be linked to the brand sites where they can learn more about individual properties and the home-buying process, and locate a sales associate.
