RealEstate.com has expanded its local brokerage operations with the launch of offices in four new markets, including Tucson, Phoenix, San Diego and Las Vegas, the company said today.
The new markets join the company’s existing service areas — Seattle, Portland, Salt Lake City and Denver — which launched during the first half of 2006. RealEstate.com, Realtors is a local, full-service brokerage company that complements the national RealEstate.com online portal.
Each of the four new RealEstate.com, Realtors markets is fully operational, the company said. The brokerage operations use a call center to help brokers and agents respond immediately to online queries from consumers. Brokerages also have access to marketing and training systems, as well as the Internet marketing expertise of parent company, LendingTree LLC.
In addition to the main RealEstate.com Web site, the RealEstate.com, Realtors brokerage has specialized Web sites for its local brokerage operations, including http://www.realestate.com/tucson; http://www.realestate.com/phoenix; http://www.realestate.com/sandiego; and http://www.realestate.com/lasvegas.
“This is an important milestone as we expand our business, and also a testament to our early success,” said Tom Reddin, CEO of IAC Financial Services and Real Estate. “Our unique approach to real estate — combining a strong national online presence through the RealEstate.com portal with outstanding ‘ground service’ provided by our own RealEstate.com, Realtors brokerage and our national network of real estate partners, puts us in an exciting position to build a new type of hybrid real estate business.”
RealEstate.com, Realtors is owned and operated by LendingTree LLC, which is part of IAC Financial Services and Real Estate, an operating company of IAC, which also owns or operates the RealEstate.com Web portal, LendingTree Loans, LendingTree Settlement Services LLC, GetSmart, Domania and iNest Realty.
