Consumers on property search Web sites Google Base and Trulia will now be able to view all Point2Homes.com home listings and can follow links to the respective real estate agents’ Web sites thanks to real-time data feeds, Point2 said today.
Similar feeds to free online classified site LiveDeal and property search site Propsmart are expected to go live later this month, Point2 said.
The feeds are part of a broad data syndication initiative Point2 introduced last February that aims to capitalize on consumer traffic on innovative online real estate listing venues, to further increase traffic and sales lead flow to Point2 Agent member websites, the company said.
“The simple fact is that consumers are now starting their home search online, and they are starting on Web properties like Google Base and new innovators like Trulia,” said Brendan King, chief operating officer at Point2 Technologies, in a statement.
“These consumers are looking for listings, and this presents a great new branding and traffic opportunity for Realtorswho are able to take advantage by displaying their listings on these sites,” King said.
“Home buyers and sellers are turning to sites that offer consumer oriented tools such as mapping, neighborhood information and innovative search,” said Jeff Tomlin, manager of market research at Point2 Technologies. The manager said that Point2 was “making sure our members and their listings are represented in these places.”
Point2Homes.com aggregates home listings drawn from brokerage and agent Web sites built using the Point2 Agent software platform.
***
Send tips or a Letter to the Editor to janis@inman.com or call (510) 658-9252, ext. 140.
