GMAC Real Estate, a real estate franchisor with 1,300 offices and 23,000 sales associates, today announced it will aggressively increase franchising activities in 2005 in Indianapolis and throughout Indiana.
GMAC Real Estate officials said in a statement that they look forward to working with new franchisees who share the company’s customer-first philosophy and adhere to its Premier Services program, which aims to offer consumers a one-stop home-buying experience.
“We’ve staked the future of our company on two core values: helping franchisees differentiate themselves by providing higher levels of service to their clients and by offering additional core services that consumers are looking for in a real estate transaction,” said Lane Barnett, president and CEO of GMAC Real Estate’s Franchise Business Unit.
GMAC Real Estate officials announced that it will be parting ways with Indianapolis-based Carpenter GMAC Real Estate over Carpenter’s alleged failure to embrace GMAC’s philosophy.
“Neither of those key commitments was ever embraced by Carpenter GMAC Real Estate,” said John Bearden, president and CEO of GMAC Home Services, the parent company of GMAC Real Estate, “and so we felt it was in our mutual best interests to each go our own way. Our company and its franchisees are experiencing rapid and exciting growth and success thanks to our proven customer service philosophy, and we’re very interested in working with like-minded, strategic partners throughout Indiana.”
Under the Premier Service program, GMAC Real Estate agents put in writing, up front, the services they will perform on their customers’ behalf. GMAC asks its customers, via an independent survey, to honestly rate the performance of their sales agents – and by reflection, the national company itself.
GMAC Home Services is one of North America’s largest real estate organizations, delivering its Premier Service business program to home buyers and sellers through its three operating companies: GMAC Real Estate, GHS Mortgage and GMAC Global Relocation Services.
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