On Sunday, June 6, The New York Times will launch a newly redesigned and enlarged real estate section with expanded residential coverage, practical columns for buyers and sellers and additional bold color pages. NYTimes.com will also enhance its existing real estate section by adding multimedia to select columns, improving search functionality and offering community comparison tools and reader forums.
Meet Martin Nisenholtz, CEO, New York Times Digital, at Real Estate Connect on July 28, in San Francisco.
“To obsess about real estate is a New York tradition, and with this expanded section, New Yorkers can satisfy their cravings to find the perfect homes and the best deals in the area,” said Trish Hall, real estate editor, The New York Times. “This section will be both a wish book and a practical guide; it will offer readers a glimpse into the hottest properties around town as well as provide practical information for people actively looking to buy or sell.”
A new bi-weekly column, “For Rent,” on issues of interest to renters, has been added to the newspaper’s offerings. A new bi-weekly column, “Assets,” that addresses the pros and cons, and ins and outs, of owning real estate as an investment, has also been added.
As part of the redesign, the real estate section of NYTimes.com, www.nytimes.com/realestate, will add the following new features:
- Online depth for the “Living In” and “Residential Sales” columns, with a searchable database of community data, including average home prices, demographics, school information and more. The community data will also be accessible through online tools such as town comparison charts, interactive color-keyed maps and a search of recent sales.
- Multimedia enhancements to the columns in the section, with audio slideshows, video and additional photography.
- Interactive forums keyed to specific articles and actual property searches.
- The ability to save frequently performed searches on the existing comprehensive listings database.
The New York Times Co. (NYSE: NYT), a leading media company with 2003 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com.
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