Fedua "Sarah" Bandy, a Realtor in Colts Neck, N.J., has launched an online video series to promote her goal of $1 million in net revenue from sales commissions in one year.
Borrowing ideas from the pages of "The Millionaire Real Estate Agent," a book by Keller Williams founder Gary Keller, Bandy plans to send out 16,000 direct-mail pieces per month to a list of people selected from a particular geography and demography.
According to Keller’s research, marketing to 50 people 12 times per year will result in at least one sale. Her Web site names a few sponsors for her mission, including HomeGain, a lead-generation company, and Real Estate Tomato, a technology and consulting company.
The video series can be viewed at Bandy’s Web site and will also be displayed and promoted on social media sites like YouTube, Facebook and Twitter.
–Riya V. Anandwala
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