Brendan King’s new brainchild: MyFrontSteps
Real estate technology company VendAsta Technologies Inc. today announced it has received $3 million in a first round of funding from Victoria Park Capital to build out MyFrontSteps.com, a social software initiative focused on the home and home services industry. MyFrontSteps will connect users of social networks and allow them to share information about their home and home experiences with friends, families and others. The site "allows people to open their ‘black book’ of … service providers and share their experience with … anyone via the social network of their choice," according to the announcement.

The company’s first product, called StepRep, will allow home-service professionals to monitor, manage and build an online identity and reputation, and the site also will assist consumers in finding and choosing home-service providers by viewing information about them shared by others. "MyFrontSteps and StepRep will allow their customers to showcase their products and services via online social networks," said Brendan King, MyFrontSteps CEO, in a statement. King formerly served as chief operating officer at Point2 Technologies, a company that offers online marketing tools for real estate professionals.

VendAsta, launched in January 2008 in Saskatoon, Canada, has plans to expand its teams, which are working on a variety of projects, the announcement also states, and the company is hiring software development, creative and business development professionals.

Industry consulting group targets online ad spending
Consumers have quickly migrated to the Web en masse for real estate information, but it’s not too late for the industry to catch up, says a real estate consultant who has formed a new company focusing on online advertising. Ken Jenny, a real estate industry veteran who founded the tranCen consulting company, is now a part of Mediatise, a separate consulting group that he formed with two partners. Michael Bonfils, an online marketing professional, and Ginny Cain McMurtrie, who worked in marketing for Prudential California, Texas and Nevada Realty and Mortgage.com, are also partners.

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