John L. Scott buys tech company

John L. Scott Real Estate, a Seattle-based real estate brokerage company with offices in Washington, Oregon and Idaho, has purchased a Web-based technology company, Real Tech LLC.

With the change in ownership, Real Tech will evolve into John L. Scott's exclusive in-house technology provider, according to an announcement Monday.

John L. Scott Chairman and CEO J. Lennox Scott said the company decided to purchase Real Tech in order to support the company's aggressive technology needs.

"We have a voracious appetite for technology," said Scott. "The purchase of Real Tech provides John L. Scott with the ongoing, real-time resources that we need to meet our ambitious technology goals."

Real Tech has been John L. Scott's technology partner collectively for five years and has been responsible for providing the development behind the brokerage company's launch of Microsoft Virtual Earth mapping, Neighborhood Wizard with Microsoft's polygon drawing tool, and the integration of comparable sold-home information with Microsoft's interactive mapping system.

Real Tech's nine team members will now operate within John L. Scott's marketing and eStrategies department, which is headed by Pat Giles, vice president of Marketing and eStrategies. Giles recently joined John L. Scott, bringing a diverse technical and management background that blends together more than 20 years of experience in marketing, IT and Internet strategies.

John L. Scott Real Estate has more than 4,000 sales associates in 145 offices in Washington, Oregon and Idaho.

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