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Joined 03/04/2008

G Dewald | Union Street Media

Director of Web Strategy

Union Street Media

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(802) 865-3332 x108

Union Street Media specializes in creating real estate websites with IDX search integration, lead management tools and great usability. We work for clients in eight different MLS regions.

 

I consult with clients and our team of internet marketers to turn some of the Web 2.0 buzzwords into practical marketing strategies and tactics for real estate.

 

Want more? I was on the Innovation panel about analytics at Connect SF '08. Connect Speaker Interview | Speaker Profile

 

Feel free to ask me about data-driven internet marketing.

My Comments

  • Theresa, this article is
    By G Dewald | Union Street MediaAugust 28, 2008 - 7:09am

    Theresa, this article is going to be required reading for any of my clients who ask me to get them to be "number 1 on Google." They'll believe it from an actual realtor way before they believe it from anyone else. Thank you very very much for writing this. G. Dewald | Union Street Media | Internet Marketing Blog for Real Estate

  • Great ideas! I would
    By G Dewald | Union Street MediaAugust 26, 2008 - 11:17am

    Great ideas! I would probably make a minor aside on your discussion of channel funnel (print -> online -> email/txt/mobile) and note than any of these channels can be as mass media or targeted as you like. It's primarily an issue of media planning. For example in the print world a brand-building run-of-paper ad in USA today might be fairly mass media while a condo ad in a pullout Condo special of a neighborhood alt weekly might be very targetted. In the online space an ad on CNN.com, Trulia.com or your local news outlet's online real estate section would all have varying degrees of targetting. Social media: Myspace/Facebook, LinkedIn, Neighborhood blogs/fora etc. Degree of targeting is rarely married to a specific medium (even TV has niche local/topic stations). And of course I love the focus on measurement! Yeeha! G. Dewald | Union Street Media | Internet Marketing Blog for Real Estate

  • Well there's certainly not
    By G Dewald | Union Street MediaAugust 21, 2008 - 9:28am

    Well there's certainly not much to gripe about! My usual: where's your analytics? In your case I would also recommend CrazyEgg to get a nice heatmap of where people click on the homepage. The rest of this is pretty subjective so take/leave as you will. 1) I would like to see more up-front focus on what it is that I should/can do at condodomain. The top banner tells us a little bit (if we don't have banner blindness) but it sounds like a lot of work. 2) What if the 1-2-3-4 thing was more prominent? Try running an A/B test of trading places with the video widget and run with the winner. 3) The widget thing in the middle is great, but if it isn't showing something I want then it's a big waste of space. Again, you could A/B this with some other content and see what works. Hope that helps! Very nice looking work! G. Dewald | Union Street Media | Internet Marketing Blog for Real Estate