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Joined 01/20/2008

adrian sherwood

Designer of Disruptive Technology

The Sherwood Group

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(409) 739-2888

"I have created a technology that will stand this industry(real estate) on its head" was how the email began to Mark Lesswig; in 2006 I believed it, and I believe it now. My experstise is in communications with a specialization in audio-video production. I hold no real estate license at this time. I have studied the myriad of problems facing everyday agents and have found gaping holes in the way most carry out their tasks. My goal is to maximize tasks while minimizing those holes; and it'll happen in 60 seconds or less.

My Comments

  • Here's the scenario: The
    By September 30, 2008 - 3:20am

    Here's the scenario: The person you are trying to sell is a former Realtor that owns a $375,000 home. How do you convey your value?

  • How do any of these
    By September 26, 2008 - 8:23am

    How do any of these "strategies" add value to the buying /selling experience? Copy and paste into Google: National Association of realtors association executive committee catalyst for change Find 'surveys and reports' and click on "The Consumer: Catalyst of Change Report". This report states consumers wanted a range of products and price choices.

  • Sending listings to multiple
    By September 22, 2008 - 3:59am

    Sending listings to multiple sites is economical suicide. How does syndication help your listing standout when a qualified buyer is comparing your listing to another? It doesn't. This goes back to the question "why am I paying you thousands ?" and belies a broken logic that wreaks of failure. There are basically three phases of operation: 1. acquisition( you're hired) 2. performance( place listing in MLS /syndicate) 3. retention ( refer or hire me later) A group of people got together and used one piece of information from phase 1 to command 30% of your commission; the CMA.The same thing is happening in phase 2; your work is benefitting someone else ( more content = more traffic = higher ad fees = more revenue). Forget phase 3 for now. Syndication equals placement not presence. A psychological connection has to take place in order for a presence to be established. So, the question is "What must my content do to establish an emotional connection"? If you're demanding to be paid like a pro then your actions must support that. How does posting the same picture to multiple sites( something an 11 old can do on myspace) equal professionalism?