What does it take to succeed in the social networking space? Lots of people have theories, but have you heard of "Whuffie?"

As I was browsing through my Twitter feed, I noticed that there was a live feed from DaknoTV (@rewebcoach) for the Real Estate BarCamp in Virginia Beach. If you’re not familiar with the BarCamp concept, it’s a face-to-face meeting for those who have formed social and business relationships online. The first BarCamps were composed of bloggers who wanted to connect in person with other people who shared their love of blogging.

BarCamps can include formal presentations. They can also be quite chaotic, with informal groups forming to discuss various issues of interest. They may or may not have an agenda. Participants are free to pursue their personal interests. For example, if someone is doing a presentation, there are usually a number of side conversations taking place simultaneously on Twitter. At the time I tuned into the Virginia Beach BarCamp, there was an ongoing Twitter discussion about "What is Whuffie?"

The first question was how to spell it and where the term came from. Bill Lublin, who was co-leading the discussion with Inman News Community Manager Daniel Rothamel, defined "Whuffie" as social capital. According to Wikipedia, the term "Whuffie" originated in Cory Doctorow’s book, "Down and Out in the Magic Kingdom."

A person’s Whuffie is a general measurement of his or her overall reputation. Whuffie is lost or gained according to a person’s favorable or unfavorable actions.

Tara Hunt elaborates on this concept in her book, "The Whuffie Factor." According to Hunt, the five steps that you must take to create Whuffie for your business are:

1. Stop talking and start listening.
2. Become part of the community you serve.
3. Create amazing customer experiences.
4. Embrace the chaos. Communities are made up of people, and people aren’t predictable.
5. Find your higher purpose: What can you give to others and still be profitable?

2. Post positive comments on sites such as Yelp.com. For example, you might post a review of a new restaurant on Yelp. If someone gives you great service, post that on Yelp as well. The point is that your actions help to build Whuffie. When you help others, most people want to do what they can to help you.

3. Avoid using real estate as a way to connect with others. Instead, connect with those with whom you have mutual interests — it could be sports, collecting comic books, or any other topic where you have a deep and abiding passion.

4. Build Whuffie by posting comments on other people’s blogs. Most will return the favor by posting on your blog.

Real estate has always been about building trust and long-lasting relationships. Today, much of that trust-building is occurring online, but the core concepts haven’t changed. When we build Whuffie by helping others, we’re creating the foundation for long-term, sustainable business success.

Bernice Ross, CEO of RealEstateCoach.com, is a national speaker, trainer and author of "Real Estate Dough: Your Recipe for Real Estate Success" and other books. You can reach her at Bernice@RealEstateCoach.com and find her on Twitter: @bross.

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