• Homeowners behind FSBOs get bombarded by agents. Try taking a fresh approach.

As a kid from the ’70s, I always remember hard-fought games of “Simon Says” during rainy recess days at Dorothy Moody Elementary School.

By following Simon, you stayed in the game. If Simon didn’t say to do it, and you did it anyway, you were out — and your chances of winning a piece of candy dashed for good!

Fast forward to today’s real estate marketplace, and for sale by owners (FSBOs) are hot commodities to add to your pipeline. As agents, we would do just about anything to get these listings.

Who wouldn’t want the chance to have a sign in the yard, help a client move by marketing their house, show your talents to the neighborhood, and, of course, collect a commission?

Simon would tell you to give these folks a call and convince them you are the agent to list with. Simon would say to use multiple scripts, drop off pre-listing packets and follow up daily to prove your value and gain the listing. Just like in grade school indoor recess, you play against other real estate agents who are highly motivated to win.

But what if you actually won by standing out?

One of the challenges of an FSBO is that the person behind it is waiting for the onslaught of Realtors.

These sellers have their objections ready, and they have just spent time and energy getting their house in what they believe is optimum marketing position. What if you called the FSBO owners and said:

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